Nowadays, people can create their own website in less than an hour using top free website builders. This makes the Internet a more crowded place. So, how can you stand out?
Most people think that a pretty website with all the bells and whistles is the best way to go, but what they don’t understand is that there’s an art to it. It’s a skill that you can learn. Here are some tips to create a powerhouse website design.
Simple Is Better
In an ever-changing world of design, typography, and imagery, one thing remains the same — simplicity. Website visitors don’t go to your website to appreciate the pretty design you have. They’re there to find the information they need. An average user decides in the first 5-8 seconds if they’re going to stay on your website. It’s a short period to make an impact, and you don’t want to waste that by bombarding them with all the design elements in the book.
Overcrowding your site visitors with unnecessary content on the home page will only make the decision to exit easier. HubSpot’s free graphic design course has one module that’s all about the fundamentals of good design. According to them, to improve user experience, you should treat simplicity as your friend.
Focus On Readability
Your website will probably have some text on it. These texts are used to describe your services, products, and your business. Make sure to focus on readability and use fonts that are legible and easy to read. Your website’s readability can also have an impact on your search engine optimization efforts in the future. Here are other factors that you can consider in terms of readability:
- Make texts short as site visitors will only read 30% of your text.
- Use lists to explain complex processes.
- Ensure proper spacing in between letters and words.
- Make use of headings.
- Break long blocks of text with appropriate images or graphics.
Account For Visual Hierarchy
Visual hierarchy is the art of arranging different website elements in order to the site user interacts with the most vital element first. As mentioned, you only have a couple of seconds to grab the attention of your audience, and you don’t want to waste any second of it. Show them what they want immediately and strategically place other elements below where they’ll be forced to scroll down or navigate your website.
The goal of having a website is persuading visitors to complete an action. It may be to sign up for your newsletter, buy your product or arrange a meeting with you. But, users want to complete that action in the most natural way. The best way to make people do what you want them to do is by hijacking their visual biases and putting the things that matter front and center.
Take, for example, a website that wants people to sign up for their free trial period. Good website design will place the sign-up button on the topmost area of the homepage and make it look conspicuous. This way the visitor will be drawn to it and click the button.
Make It Responsive
A responsive website means that it can adapt to changing screen sizes. Smartphone use all over the world is growing by the minute. If you want to attract mobile users to your website, the best way to go about it is making it responsive. Gone are the days of two separate sites for mobile and desktop users. If you don’t put value in making your website adapt to varying screen sizes, you’re letting your competitors win over your customers.
Here are some reasons why having a responsive website is worth it:
- Flexible – No need to edit two different sites. You can implement quick changes, and you only need to do it once.
- Makes you look professional – Your customers will judge you for your website. A website that doesn’t render properly on mobile device screens looks unprofessional.
- Cost effective – Nothing is more expensive than having to maintain two separate websites.
Make Use Of White Space
Another power tip is the use of White space or negative space. White space can be defined as the spaces that are in between, in most cases these spaces are literally color White. These spaces can be referred to as visual breaks. They free your readers from eye strain when there’s too much information to focus on like a block of text all crammed up together.
Here are some of the reasons why you need more White space on your website:
- Helps strike a balance and helps make other elements look aesthetically pleasing.
- It adds a level of sophistication.
- It helps create a simple looking design without compromising anything.
- It helps eliminate confusion and distraction in users.
These power tips will help you create a website that doesn’t just look good, but also highly functional. Keep things simple and focus on how you can communicate your message better. Make sure that your site visitors know where they’re going and help them avoid being bombarded with elements by strategically using negative spaces.
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