You have been doing the heavy lifting. You have a blog that you regularly produce content for, and you have noticed that there is sufficient traffic. Maybe it’s finally time to monetize this blog so that you start earning from your hard work.
There are many ways to get income from your WordPress blogs like affiliate marketing and marketing products. Earning from advertisements is another way you can make money off your blog.
Before adding ads to your blog, you need to understand two key concepts, namely the ads zones and pricing models. Here is a brief explanation of each:
- Ad zone stands for certain positions in which ads appear in blogs.
- Pricing model. There are several price models for ads. For example, for CPC (Cost per Click), you are paid each time a viewer clicks on the advertisement. On the contrary, with CPM (Cost per Mille), you are paid for every 1000 impressions (views).
The second thing to do before adding ads to your blog is to decide what exactly you should add. Do you want to have self-hosted ads (ads created, managed, or sold by you) or network ads, for example, by AdSense and Amazon Native Shopping Ads?
Be sure that your ads match your content so that they are not off-putting to your readers. For example, if you are trying to advance some essay writer services in a blog, having the ads for different diets might not be a good match. Indeed, having posts on unrelated topics, ads on food supplements and weight loss/gain tools will not be received well.
In order to guide you in this sphere, here are some WordPress plugins you should consider for your blog.
Advanced Advertising System
If what you want to do and what your blog is all about is selling advertisements for customers or other companies, Advanced Advertising System (AAS) is a great choice. It is a free plugin that comes with multiple advantageous features.
For example, it allows you to upload your own images for the ads, define the rates for different ad zones, customize rotation times, schedule when ads will appear, etc. There are other cool features of the plugin that you may find helpful.
For example, you can get two different report types and three different chart types to analyze how the ads are performing and growing. It also has a fraud prevention feature and an email feature that notifies the advertiser that their campaign is close to expiry or has expired. It may take you a few attempts to understand how everything works, but once you do, you are good to go.
If you are looking to display both self-hosted ads as well as network ads, for example, from AdSense, AdSanity is an excellent option for you.
If you are a beginner, no worries. This plugin is user-friendly, making it easy to set up ads on your blog. You can use the core plugin, which is fast, lightweight, and has minimal features, or you can opt for add-ons to increase its functionality.
It has powerful features that can allow you to schedule ads, add single or group ads, and view or monitor your stats, among others. Creating ads is simple, and you can use the custom widgets, the button on the post editor, or even shortcodes to do so.
If you don’t want some of your posts to have ads, you can insert ad-block to those specific posts. There are both free and pro versions to choose from if you decide to use this plugin.
Advanced Ads is another user-friendly ad plugin for WordPress. There are three payment options for Advanced Ads, namely Pro and two different access options. Here are some of the features of Advanced Ads:
- It allows you to manage an unlimited number of ads, be it in the frontend or backend of your website.
- It allows you to schedule your ads when preparing their set up, for example, by letting you specify their start or expiry time.
- Adding ads to posts and web pages without the need to learn how to code, for example, by using shortcodes.
- Targeting ads, for example, to make it in line with the content or the audience.
- You get to decide on which pages or posts you want to disable ads.
- Featuring ads in specific places in your content or themes, for example, at the bottom of the posts or after a given number of paragraphs.
- Decide which devices you want the ads to display (or not), for example, on mobile devices, desktops or tablets, etc.
This is another ad management WordPress plugin that can serve both beginner and advanced users. Just like Advanced Ads and AdSanity, it supports both self-hosted and network ads.
To insert ads or ad groups, you can use custom widgets or shortcodes. If you are selling advertisements on your website or blog, you can use their stats to monitor the impressions.
There are two options for AdRotate. If your website or blog is still new or has slower traffic, you can use the free plugin. With higher traffic, you may benefit from some of the advanced features found in the pro version.
Some of these advanced features include geotargeting, mobile adverts, Ad-block disguise, and media or asset management.
Ads Pro Plugin
This is one of the most comprehensive ad management plugins out there. It offers many customization options and features. There are 20 different placements for you to display your self-hosted ads and Google AdSense ads.
To increase your conversion rate significantly, it allows you to create geo-targeted ads. You can place your ads using more than 20 different ad templates that are all user friendly. You can alter the settings so that ads can show on some devices and not others, for example, on computers but not on mobile devices.
The plugin comes with a comprehensive dashboard so that you can manage your ads effectively. It has three different billing methods, i.e., CPM, CPC, and CPD. You can cash out using four available payment methods, including Paypal. It is free from Ad-block.
If you are looking for a simple yet advanced ad management plugin with a good history in advertising, consider Adning, formerly known as WP Pro Advertising System. It has been in operation since 2011. The focus is on making banner managing easy and more pleasant for the users. Some features of Adning include:
- Ability to create, manage, and showcase an unlimited number of ads;
- Allowing for targeted advertising;
- Special support for Google AdSense;
- Ability to detect what type of device is accessing the site, for example, a computer or a mobile device;
- Ability to create notification bars, popups, and floating content;
- Support for AMP (Accelerated Mobile Pages);
- Ad rotation capabilities using modern transition effects;
- Display filters that allow you to set where and when you want your ads to be visible, etc.
Insert Post Ads
If you want a plugin that will allow you to insert ads automatically into your posts, this may be the plugin for you. If you are looking for a plugin manager that will display ads after a particular number of paragraphs in your posts, consider getting Insert Post Ads today.
This placement type will help bloggers who want to increase their click-through rate as well as their Google AdSense revenue. This tool will also make it as easy for you to insert ads so that you don’t have to do it yourself with each post manually.
Elite Video Player
Elite Video Player may be a responsive video player for WordPress, but it also has some powerful advertising options you would benefit from if you regularly incorporate videos into your blog.
So how does it work? You can use it to inject pre-roll, post-roll, mid-roll, and popup ads to your embedded WordPress videos. Furthermore, you can set the same ads to run on various videos in a playlist. As long as the Elite Video Player supports the video types you use in your blog, you can use the player for advertising purposes.
Aparg SmartAd is an excellent plugin for those bloggers seeking to maximize their ad revenue through all devices. With this mobile-friendly plugin, you get full control of the ads that show on your blog.
It has an ad block detector, and you can set a custom message for your viewers so that you do not lose them. It also allows you to set ad rotation even for cache-enabled websites. Furthermore, it gives you a sense of control over any ad campaigns you run, for example, by allowing to schedule start and stop dates.
Writing well-curated content for your blog should be a priority for you when you are just starting. However, if your goal is to earn revenue from your website, you may have to consider advertisements too.
With a good ad management plugin, you should be able to manage, monitor, and sell ads on your website and do it efficiently and engagingly. Keep in mind that carelessly placed ads may drive customers away instead of increasing the conversion rate.