Social media is the platform where most people interact online. As a business owner, you need to reach out to your target audience through different social media platforms such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn. This process of building brand or product awareness through those platforms is called social media marketing.
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Why do you need to do social media marketing?
Social media is the best place for you to communicate with people as millions use it every day, and through this, you can let them know that you have a product or service that could be beneficial to them. You will also get a chance to build a good relationship with your current and potential customers. This is important because customers will see you as more than just a company selling some products. They will see you as a person who cares about their wellbeing.
Here are some basic social media marketing tips that will help boost your online presence:
1. Decide on one or two social media platforms.
Because you are new to social media marketing, it is best that you concentrate your efforts on one or two platforms only, and learn all you can on how to utilize them effectively. Each social media platform needs different strategies so learning about five or six platforms at the same time will be too overwhelming. Click here to read more about social media platforms.
2. Optimize social media pages.
When you are creating your profile, keep in mind that your target audience will want to connect with a real person. Creating a profile with your photo increases trust.
Think about the “About Us” section of your page. If you are not good at writing your own brand description, perhaps you can pay someone else to do it for you. However, if you want to have a go at it, make sure that the company description attracts attention, but does not mislead customers.
Do not forget to include or connect your website or blog page to your social media pages. You should also put social media buttons on your WordPress site.
3. Post interesting but relevant content, as well as adjacent content.
When you are posting content on your social media pages, make sure that your target audience will be interested in the topics. It could be articles that are related to your niche, quotes with images, videos, or anything that has humor but also related to your business.
Adjacent content means posting content other than promotional content. It may not be in the exact niche as your business but is closely related. For example, if you are an interior designer, you do not have to limit your content to interior design. You could write content about the benefits of choosing one material over the other, such as when they want to have their kitchen renovated.
If you are selling clothes, there are a lot of upcoming fashion shows that you could write about. Your target audience will surely be interested in those and will click on your link.
4. Engage with your audience.
Engagement is crucial in the success of your social media pages, which could potentially convert to sales. You need to be active and patient, especially when there are questions. If you do not have the time to do so, you need to hire someone to do it for you. Reaching out to a reliable digital marketing agency is a viable solution if you don’t have enough time or knowledge to do this by yourself. Otherwise, your page will not reach its goal.
When people mention you or your products, make comments on posts, or send you direct messages, you need to respond. You should also not forget to check hashtags. When you see those, you could jump right in and join the conversation.
Make notes on the time when most of your audience post comments or send messages. This is the perfect time for you to post more content because it will reach more people.
5. Gather and measure data.
One of the best things about social media marketing is that you can gather data on engagement and growth. This data can be used for you to learn how you can improve your strategy and see what strategies are not working. You can get more tactical and can create better actions. Below are some tools you can use to measure data:
● Social Crawlytics
● Simply Measured
● Demographics Pro
● True Social Metrics
● Moz Analytics
Social media marketing is no longer optional. If you want to have a successful business and have better conversion rates, you need to learn how to take advantage of these free platforms.
However, patience is needed. You will not see results immediately. It takes a few months to engage the right audience and even when you have many followers, you will need to convince them to buy your products. Simply keep in mind that many businesses have become successful only through social media marketing.