Do you struggle to get more sales from your WordPress website? Then these tips are for you.
WordPress is the most popular content management system (CMS) that allows you to create websites without coding or programming.
Many business owners have built their websites on this platform but not generating sales as expected.
Meanwhile, there are many things you are doing that could be affecting a WordPress website sales performance and things you can do to boost sales.
Therefore, these 7 tips to get more sales from your WordPress website will show you what needs to be done to get your desired result (more sales).
7 Tips To Get More Sales From Your WordPress Website
Improve Your Page Loading Speed
A fast website page speed is important for user experience (UX) and SEO practice. When your site loads slowly, you are likely to lose prospects who are not patient enough for your website to load. Also, poor loading speed can hurt your ranking on Google since it is among the 200 ranking factors compiled by Backlinko.
According to Backlinko, the average page loading speed for a webpage on mobile is 27.3 seconds and 10.3 seconds on desktop. Both SEO and UX are important to increase sales where speed is a common factor that affects them.
Some ways to improve your website page speed include;
- Optimize your images
- Enable compression
- Use browser caching
- Reduce redirects
- Use content distribution networks and more
Pro Tip: If you run a vlog or host webinars or videos conferences on your website, you may want to consider using a third-party service instead of hosting them on your own site.
Open A Blog
Having a website with just a homepage, service page, product page, what we do page, and other sales pages is not enough.
You should open a blog section on your website to educate, entertain, and help your prospect solve their problems.
This blog will boost your brand exposure and attract a new audience. It will also help you build trust with your customers.
Luckily for you, it is very easy to integrate a blog section into your website using the WordPress CMS. All you need to do is keep posting content that helps your prospects solve their problem.
You may need to add a Call to Action in posts where necessary.
Your blog will drive traffic to your website and increase sales if done correctly. Knowing keyword research and SEO will increase your chances of driving traffic and making sales.
Create Optimized Landing Pages
It would help if you had landing pages to increase your conversion.
Unlike blog posts created to educate, engage, and entertain your audience, Landing pages are primarily aimed at converting your readers to customers.
For a Landing page, the knowledge of Copywriting is very important. You can create a landing page for specific products or services on your website.
This page will be focused on the action you want your prospects to take, which may be to buy a specific product.
There are a lot of free and paid plugins that you can use on your WordPress CMS to create a great Landing Page.
Great Customer Service
Your prospect wants to deal with people who truly care about them and are ready to listen to their complaints.
Meanwhile, the best way to show this is by providing a great customer experience.
There are a lot of customer support plugins that you can use on WordPress, and some of them include; WP Live Chat Support, Zendesk, bbPress, and more.
When your customer service is personalized, you will get more sales through organic referrals.
Meanwhile, there are some customer service etiquettes you must know to offer great customer service, and some of them are listed below;
- Think before speaking
- Listen attentively
- Personalize customer experience
- Take feedbacks
- Follow up with complaints and more
Build An Email List
A good way to get more sales from your WordPress website is by building an email list. There is a popular saying that ‘the money is in the list. Whoever made that statement was correct after all.
Building an email list requires you to collect your website visitors’ emails so that you can send them personalized emails using email personalization techniques to engage, educate, entertain and then sell to them. An email list helps you retain and resell to your customers.
Meanwhile, it would be best to have a magnet (offer a gift) to collect visitors’ emails when they land on your website. You will find a lot of email subscription tools online that you can integrate with your WordPress website to get your desired result.
Design A Great Call To Action
A Call-to-Action (CTA) button informs your prospects about the next action to take, but if this button is not appealing enough, it might not convert.
The call to action must be obvious enough to push your prospects to the next line of action.
Some common CTA texts include; ‘download a free guide, buy this product, subscribe here, etc.’).
Meanwhile, there are some WordPress plugins to design CTA, and they include; Bloom, Monarch, Unlimited Block, MailOptin, and others.
Pop-ups are good to notify users to take a particular action or pass a piece of important information to them, but they shouldn’t be abused. The excess pop-up can chase your website visitors away because it affects user experience. They won’t be able to navigate your site as they wish.
So, imagine chasing your potential customers away. Sad, right?
It is advisable to use pops only when necessary. It would help if you didn’t use them excessively on payment pages or a single page.
When your user experience is bad, your website bounce rate increases and will eventually hurt your ranking on the search engine.
It would help if you were deliberate with making more sales on your WordPress website, and I hope these tips help you achieve your result faster. Meanwhile, an underrated skill to generate sales on your WordPress website is customer service etiquette which was discussed in number 4 on this list.
There are a lot of people online searching for these tips. So ensure that you share this article so that it gets to them.