How to Build a WordPress Jewelry Site in 2023 (6 Easy Steps)

Building an e-commerce site isn’t rocket science, but it’s not a do-it-yourself project you can finish in an afternoon. If you want to make money off your online store, you need to take the time to plan out your site from the ground up and build it properly—you don’t want potential customers to get confused by design issues or overwhelmed by too many options, after all!

WordPress can help you quickly and easily, even if you’re not an experienced developer or web designer. In this step-by-step guide, We’ll go over how to set up your WordPress e-commerce store from top to bottom in this article.

1. Start A WordPress Website

To begin selling your products online, it’s a good idea to have a website up and running. Getting set up with a hosting provider is simple; several tutorials online walk you through selecting a hosting company and registering your domain name. Once your hosting is squared away, create your first WordPress website.

2. Choose Your Theme

A theme is your site’s look and feels, controlled by a template (typically written in HTML or PHP). You can have multiple themes on your site at any time, each with different layouts and appearances. It’s best to choose one that matches your product: For example, if you’re selling fancy rings just like the Moissanite rings and jewelry, then choose a jewelry-themed theme; if you’re selling coins, then choose something antique.

3. Install an eCommerce Plugin

Before you launch your jewelry store, it’s important to ensure you have a solid platform to build your business. Many stores get stuck here and cannot implement the features they need or launch their site because they don’t have certain tools. Make sure you take care of all these issues before moving on. Once you do, it will be easier for you and your team to focus on what matters—gaining traffic and generating sales. When choosing an eCommerce plugin, look for one that is easy to use and has plenty of helpful documentation available online.

4. Set Up Payment Processors

A purchase can be as simple as an online e-commerce transaction—and will require payment processing—or it could be something more elaborate like a lead magnet or other freebie. You’ll want to incorporate your payment processor before you begin building out your site, so start researching and decide which is best for your business now. You may need multiple payment processors based on what products or services you offer, so be sure you know exactly how many steps are involved with setting each one up.

5. Design Jewelry Pieces

You’ll want to start with designs for your jewelry. Be it gemstones, gold, silver, or stainless steel; you need a photo representation of what you will be displaying for sale on your website. If you don’t know how to design pieces yourself, hire someone who does. This is also important as it will help establish your brand identity and give customers a visual reference when shopping online.

6. Publish Posts About Your Work & Get Sales

Publishing your content is one of the best ways to grow traffic and sales. First, it helps you develop a larger pool of potential customers. People who have an interest in your niche are more likely to trust you and try out your product or service if they know what you have to offer. Secondly, publishing posts about your work can help boost search engine rankings for relevant keywords that drive traffic to your site. And third, publishing new content regularly can help keep existing customers coming back for more—and encourage them to share with their friends!