Web Hosting 101: What Is It and Why It’s Important

In today’s digital world, several companies have started to run their websites to increase their online presence and attract more potential customers. However, your site may not go live on the internet without the help of some hosting providers. Remember, it’s essential to keep your website running smoothly for you to compete in the e-commerce marketplace. If you don’t want to lose sales after leaving your site, here’s what you need to know about web hosting and why is it essential to businesses.

Web Hosting in General

Considering the technological advancements these days, web hosting has become a critical part of every online business. When we say web hosting, it’s a kind of service that makes your site accessible to viewers on the Internet. It enables individuals and companies to store some information, images, and other content that covers your website. As the hosting provider gives space on its server, people across the globe can now view your site by searching through the Internet. If you hire a hosting provider, you should expect some features from them such as FTP access, email accounts for a domain name, and WordPress support.

Moreover, there’s a wide range of web hosting services to choose from nowadays. Depending on your purpose and budget, you can take advantage of the following services to keep your site running online:

  • Domain hosting – It’s a less expensive choice for small business owners because it gives you the authority to host your website wherever you want whether on a free hosting service or an Internet service provider.
  • Free web hosting – If you’re running a personal site, free web hosting is all that you need. It provides all kinds of features that you require to operate a smaller, personal website.
  • Paid hosting – It means you have to pay for the storage and service offered by the provider. The more dollars you spend, the more and better features you can get such as database support, extra bandwidth, SSL, and many more.
  • Internet service providers – It’s an inexpensive type of web hosting service that provides a small amount of storage and some tools to make the site’s uploading speed faster.
  • Direct Internet access – This means you have absolute and full control of your web server since you host your site yourself. If you’re looking for the security of your web, having this type of web hosting service can be a great option.

If you want to learn how you should choose the right web host for you, online resources like makeawebsitehub.com can provide you with informative reviews about some of the best providers in the industry.

Benefits of Web Hosting

Now that you’ve already understood the role of web hosting in making your website available to a variety of viewers on the Internet, it’s time to take a look at some of its essential benefits. Below are some of the reasons why you should start investing in reliable web hosting services for your business:

  1. Minimized loss of customers and revenue

Having a poor web host is equivalent to having more website downtime. It means your website usually suffers from issues like being unavailable or disrupted. Remember, the more time your site goes down, the more you lose customers, their trust, and potential revenues.

  1. Improved site performance and SEO

With a good web hosting service, your site’s loading speed will be much faster, helping you boost your search engine rankings over time. A site that takes more time to load can lead to a poor user experience and a high bounce rate. Thus, it’s best to use a good web host to improve site performance and SEO to give your visitors the best user experience they can get online.

  1. Better security

There can be a lot of reasons why your website needs a Secure Sockets Layer (SSL) certificate. You’ll know that an SSL is there if you have HTTPS on your site which means better security for your business. To do that, you should work with an experienced web hosting company that will host with a secure IP address to provide a more secure website for all your online visitors. Always keep in mind that better site security is an indication that all confidential and sensitive information is duly protected. In other words, all data coming from your site is encrypted, and any hacker can’t be able to access any info from it.

  1. Better support

With excellent web hosting, you can rely on better support when anything goes wrong with your website. If you can’t fix some site issues right away, you may probably lose some vital information and your business in general. Take note that any disruptions or downtime experienced by your website can adversely impact your conversions, search engine rankings, and statistics. Hence, get a good web hosting service now to control these technical problems.


Indeed, having a great web hosting service is essential for any business that’s looking for success in the digital marketplace. By keeping all of this information in mind, you’ll get a better understanding of what and how web hosting can bring more customers and increase sales to your business. As you can see, there’s a wide range of options to select from. With a little research, you can find the best web host that suits your needs.

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